RMA PPF Weekly Console

New since the 26 October update: both Meta campaigns are reported lead by lead for 21 to 27 October, beside Meta's own figures (A2 to A4), the update to the exit rule was published on 27 October (B2), and the call monitor was switched on on 27 October (C1). Nothing is asked of you this week.

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Six messages for leads who go quiet Lead Management Pipeline

Asked
Scoped
Built
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Live on real leads since 22 October, all six approved by WhatsApp. One update to the exit rule was published on 27 October and its email check is next. Detail in B2.

Remove stage 4 and move its cards to the FAQ stage Lead Management Pipeline

Asked
Scoped
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Live

Niall's answer is in. The move has not started: 39 open cards sit in stage 4 on 28 October. Detail in B2.

A Lead Activity

A1 Leads, won deals and invoices, week by week iGenuine leads are every new contact in the CRM except those carrying the spam lead tag. Won deals are counted on the day they were marked won, at the deal amount. Invoices are counted on their issue date, including VAT, leaving out void and draft invoices and any invoice no longer in your CRM. Read 28 October

Read from your CRM on 28 October, Dubai weeks Monday to Sunday.

Week of	Genuine leads	Won deals	Invoiced
21 Sep	113	13AED 107,108	13AED 149,503
28 Sep	106	14AED 122,225	12AED 116,601
5 Oct	111	8AED 110,193	9AED 109,712
12 Oct	86	13AED 87,213	10AED 81,605
19 Oct	90	6AED 31,746	8AED 80,506
26 OctMon to Tue	38	6AED 24,336	3AED 4,180

Some weeks read lower than in the 26 October update: one invoice each in the weeks of 5, 12 and 19 October is no longer in your CRM, the 12 October week lost one won deal that now reads open (B1), and the genuine lead counts for 5 and 12 October are one and three lower.

The full ad picture by campaign and channel sits on the Marketing Performance board, which has shown the full headline ad spend since 27 October.

A2 Both Meta campaigns, 21 to 27 October iMeta figures are read from the Meta account for 21 to 27 October, spend in AED. CRM contacts are people whose record carries the campaign, or the Protect Your Car page for the website campaign, created on those Dubai days. Genuine leaves out contacts carrying the spam lead tag and our own test entries. Read 28 October

Each campaign beside what Meta reports for the same seven days.

Campaign	Meta spend	Meta leads	In the CRM	Genuine
Lead formPROSPECTING	AED 5,616	49	45	45
WebsitePROSPECTING 3.0	AED 6,009	111	18	4

Per genuine contact in the CRM, the lead form campaign cost AED 125 and the website campaign AED 1,502.

On the lead form campaign Meta's figure and the CRM are close. On the website campaign Meta reports 111 and the CRM holds 18 people, 14 of them carrying the spam lead tag, 10 of those on Sunday 25 October alone. LSF traces the gap between 111 and 18 next and reports what it found in next week's update. The genuine figures follow the spam lead tag as it stands on 28 October, so they can change if a tag is added or removed later, and next week's update states any change.

A3 Website campaign, lead by lead iRead straight from the CRM: contacts from the Protect Your Car page created 21 to 27 October, leaving out contacts carrying the spam lead tag and our own test entries. Read 28 October

From 21 to 27 October, four genuine people reached the CRM from the Protect Your Car page, and none is marked won yet.

Asseel22 Oct, No Response
Rajkumar23 Oct, No Response
Saheb Mlyan27 Oct, Lead Qualification
Siva Karan27 Oct, No Response

The other 14 contacts from the page carry the spam lead tag, and six test entries from our own checks are left out.

A4 Lead form campaign, lead by lead iRead straight from the CRM: contacts carrying the PROSPECTING campaign, created 21 to 27 October, with the stage each card sits in on 28 October. Read 28 October

From 21 to 27 October, 45 contacts came in from the lead form campaign, none carrying the spam lead tag, and none is marked won yet. Nine are at Quote, Waiting for Decision, totalling AED 141,700, two are at Awaiting Delivery, 11 are lost or in Lost Leads, and 23 are in the working stages.

Show all 45, day by day

Alamgir Kabir21 Oct, 24 to 48 Hour Follow-Up
Eng. Mohamed Ali21 Oct, Quote, Waiting for Decision
Engr Adeel Raja21 Oct, No Response
Jumanah Alansaari21 Oct, 24 to 48 Hour Follow-Up
Rainriver River21 Oct, Lost Leads
Abdulrahman Sh22 Oct, Quote, Waiting for Decision
Abo Ayoub22 Oct, Lost Leads
Anu Anand22 Oct, Lost
Sami K22 Oct, Quote, Waiting for Decision
Sona Thomas22 Oct, Lost Leads
Thiyya Manoj Kumar22 Oct, Quote, Waiting for Decision
Azeem Khan23 Oct, Follow-Up 2, Testimonial
Binoj Balakrishnan23 Oct, Lost Leads
Daniel Karl Oasan23 Oct, Lost Leads
Juby Joseph23 Oct, No Response
Udit Goel23 Oct, Lost Leads
Vishwa Badadal23 Oct, Quote, Waiting for Decision
Yousaf Alshaali23 Oct, Awaiting Delivery
Ahmed Hamdy24 Oct, Awaiting Delivery
Joulian Touma24 Oct, Quote, Waiting for Decision
Kudakwashe Muzoriwa24 Oct, Lost Leads
Sarath P Elankur24 Oct, 24 to 48 Hour Follow-Up
Amithaf Habeebullah25 Oct, Quote, Waiting for Decision
Jonathan Kalluvely25 Oct, No Response
Lama Amin25 Oct, 24 to 48 Hour Follow-Up
Mahmoud Ali25 Oct, Lost
Said Sbeinati25 Oct, 24 to 48 Hour Follow-Up
Hari Prasad Nagaraju26 Oct, No Response
Mohamed Almarar26 Oct, 24 to 48 Hour Follow-Up
Muhammad Owais Anwar26 Oct, Quote, Waiting for Decision
Ramon Dizon26 Oct, Lost Leads
Rijaz Basheer26 Oct, No Response
Shalin Saji Mangalathu26 Oct, Lost Leads
Aamir Khan27 Oct, No Response
Ahmed Abaza27 Oct, Lead Qualification
Allan Eric Agdamag27 Oct, Lead Qualification
Baskar Ranganathan27 Oct, 24 to 48 Hour Follow-Up
Ellbert Fauni27 Oct, Lead Qualification
Emmanuel Ikome27 Oct, 24 to 48 Hour Follow-Up
Joseph De Guzman27 Oct, No Response
Rahul Dhar27 Oct, Lead Qualification
Riyaz Mohd M27 Oct, No Response
Saleh M27 Oct, No Response
Thomas Muenzberg27 Oct, Lead Qualification
Xohair Ahmed27 Oct, Quote, Waiting for Decision

B Pipeline Rebuild

B1 New stages live since Monday 19 October iCards were moved by stage, and the board holds the same number of cards before and after the switch. Live

The Lead Management Pipeline has run on the new stages since Monday 19 October, with a full backup of every card taken first. Awaiting Delivery is third and Overage Lead closes the working stages, as Niall ordered.

Open cards from Long Term, Unqualified and Economy Offer are in Overage Lead, and Lost Leads stays at the end as an archive so no history is lost. Two deals that came across marked won now read open and sit in Overage Lead, AED 22,950 in all, which lowered the won count of the week of 12 October by one. LSF did not change their status and the record does not show who did. If that was not intended, tell us.

B2 Your six messages, day by day iRunning on the Lead Management Pipeline since 22 October. All six messages are approved by WhatsApp. Live

All six messages are approved by WhatsApp and have run on real leads since 22 October. Message 4 carries Niall's line, and the welcome video stays on Message 1, as Niall answered on 21 October.

Day 1, Message 1, intro with the welcome videoStays in No Response
Day 2, Message 2, the FAQ video, 24 hours after Message 1Moves to Follow-Up 1, FAQ Video
Day 3, Message 3, the customer testimonialMoves to Follow-Up 2, Testimonial
Day 4, Message 4, the manager videoMoves to Follow-Up 3, Manager Video
Day 5, Message 5, the re-openerMoves to Closer
Day 6, Message 6, the close, signed NiallStays in Closer

A customer reply by WhatsApp stops the messages, and in a test a WhatsApp reply removed the card from the sequence within seconds. The exit rule published on 27 October no longer lets a call stop them. A lead who replies only on Instagram stays in the sequence until a rep moves the card. The result of the email reply check comes with next week's update.

Stage 4, 24 to 48 Hour Follow-Up: Niall's answer is to remove it and move its cards to the FAQ stage. 39 open cards sit in it on 28 October, and the date the move starts comes with next week's update.

C Board Accuracy

C1 Calls from Sunday 18 October iRead from the call feed by the time each call started, Dubai days. Open

The call boards show no calls for Sunday 18 October. The feed was back in its usual range from Monday 19 October. The call monitor, which raises an alert when a day falls far below its usual range, was switched on on 27 October. Next week's update states what the check of that Sunday showed and what the monitor showed.

D Standing

D1 The monthly report Running

The October channel report goes out at the start of November, to the agency with you copied, as each month.

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