RMA PPF Weekly Console

New since the 28 October console: from 1 November the CRM holds no contact from the lead form, while Meta reports 20 leads for 1 to 3 November (A5), one question on 649 old contacts (AR16), and both Meta campaigns lead by lead for 28 October to 3 November (A2 to A4). The stage 4 removal is done (B2) and the call check of Sunday 18 October has a first finding (C1).

Actions Required

One question this week. A one line reply is enough.

AR16 649 old contacts: may LSF remove them from your CRM? Your answer

On 1 November your CRM held 649 contacts with no source and no tag, and nothing else on them: no message from the contact, no opportunity, no owner, no activity in their first 90 days and no paid invoice. LSF changed nothing on them.

Question: may LSF remove these 649 contacts from your CRM? You may approve all, some or none.

Read1 November, from your CRM. Not doneLSF removes nothing until you reply, and touches no other contact. You getThe 649 names on request, so you can name any to keep. ReportThe update after your reply states what was done.

Reply to this week's email with AR16 yes, AR16 no, or the names to keep.

Build Tracker

Where each build is and the surface it lands on.

Six messages for leads who go quiet Lead Management Pipeline

Asked
Scoped
Built
Checked
Live

Live on real leads since 22 October, all six approved by WhatsApp. LSF tests a genuine email reply and reports the result in the update of 11 November. Detail in B2.

Remove stage 4 and move its cards to the FAQ stage Lead Management Pipeline

Asked
Scoped
Built
Checked
Live

Done: the former stage 4 cards were moved to the FAQ stage and the stage was retired. Detail in B2.

A Lead Activity

A1 Leads, won deals and invoices, week by week iGenuine leads are every new contact in the CRM except those carrying the spam lead tag. Won deals are counted on the day they were marked won, at the deal amount. Invoices are counted on their issue date, including VAT, leaving out void and draft invoices and any invoice no longer in your CRM. Read 4 November

Read from your CRM on 4 November, weeks Monday to Sunday.

Week of	Genuine leads	Won deals	Invoiced
21 Sep	113	13AED 107,108	13AED 149,503
28 Sep	106	14AED 120,749	12AED 120,601
5 Oct	110	8AED 94,942	9AED 109,712
12 Oct	85	12AED 83,738	10AED 81,605
19 Oct	89	6AED 33,260	8AED 80,506
26 Oct	91	20AED 157,191	17AED 156,071
2 NovMon to Tue	22	10AED 150,855	4AED 43,340

The week of 26 October is now the full week. Figures for the weeks of 28 September to 19 October were re-read from your CRM on 4 November and replace those in the 28 October console.

The full ad picture by campaign and channel sits on the Marketing Performance board.

A2 Both Meta campaigns, 28 October to 3 November iMeta figures are read from the Meta account for 28 October to 3 November, spend in AED. CRM contacts are people whose record carries the campaign, or the Protect Your Car page for the website campaign, created on those days. Genuine leaves out contacts carrying the spam lead tag and our own test entries. Read 4 November

Each campaign beside what Meta reports for the same seven days.

Campaign	Meta spend	Meta leads	In the CRM	Genuine
Lead formPROSPECTING	AED 6,767	48	26	25
WebsitePROSPECTING 3.0	AED 3,521	74	6	1

Per genuine contact in the CRM, the lead form campaign cost AED 271 and the website campaign AED 3,521. Meta's lead form count includes 20 leads for 1 to 3 November that are not in the CRM (A5).

For 21 to 27 October the figures now read: lead form AED 5,697, 50 Meta leads, 46 in the CRM, 45 genuine; website AED 6,058, 114 Meta leads, 18 in the CRM, 2 genuine (A3).

Website campaign: Meta reports 74 leads for 28 October to 3 November and the CRM holds 6 people. LSF finishes the trace of the gap between Meta's count and the CRM and reports what it found in the update of 11 November.

A3 Website campaign, lead by lead iRead straight from the CRM: contacts from the Protect Your Car page created 28 October to 3 November, leaving out contacts carrying the spam lead tag and our own test entries. Read 4 November

From 28 October to 3 November, one genuine person reached the CRM from the Protect Your Car page, and none is marked won.

Hkteegko29 Oct, Lost Leads

The other five contacts from the page carry the spam lead tag: Remedan Teshome (29 Oct), Pasang Tamang (30 Oct), Hamza (1 Nov), Sanjib Mandal (1 Nov) and Mohammad Shabaj Ansari (2 Nov).

For 21 to 27 October, the genuine people are Asseel and Rajkumar. Saheb Mlyan and Siva Karan carry the spam lead tag and are not counted among the genuine people.

A4 Lead form campaign, lead by lead iRead straight from the CRM: contacts carrying the PROSPECTING campaign, created 28 to 31 October, with the stage each card sits in on 4 November. Read 4 November

From 28 to 31 October, 25 genuine contacts came in from the lead form campaign, and a 26th, Mahmoud Balabel, carries the spam lead tag. None came in on 1, 2 or 3 November (A5). One is marked won: Jean-Seb Drinkwater, AED 18,950. Two are at Quote, Waiting for Decision, totalling AED 31,900, one is at Awaiting Delivery, eight are in Lost Leads and 13 are at Follow-Up 1, FAQ Video.

Show all 25, day by day

Saud Malik28 Oct, Follow-Up 1, FAQ Video
Binu Peter28 Oct, Follow-Up 1, FAQ Video
Ali Taghavi28 Oct, Quote, Waiting for Decision
Murali Krishnan28 Oct, Follow-Up 1, FAQ Video
D.M. Lindayao28 Oct, Lost Leads
Mustapha K.28 Oct, Follow-Up 1, FAQ Video
Hossam Ragheb28 Oct, Quote, Waiting for Decision
مصطفى الهاشمي28 Oct, Lost Leads
Sherafali Tk28 Oct, Follow-Up 1, FAQ Video
Imtiyaz Shaik29 Oct, Follow-Up 1, FAQ Video
Ham Yah29 Oct, Lost Leads
Samir Benchefra29 Oct, Follow-Up 1, FAQ Video
Guy Weselby29 Oct, Lost Leads
Meryl Augustin29 Oct, Lost Leads
Denzil Dourado30 Oct, Follow-Up 1, FAQ Video
Ahmed Coutry30 Oct, Follow-Up 1, FAQ Video
Dr Ahmed Al30 Oct, Awaiting Delivery
Siva Raj Raj30 Oct, Lost Leads
Dani John31 Oct, Follow-Up 1, FAQ Video
Taco John31 Oct, Follow-Up 1, FAQ Video
Morris Ngobese31 Oct, Lost Leads
Jean-Seb Drinkwater31 Oct, Won, Work in Progress
John Hab31 Oct, Follow-Up 1, FAQ Video
Hassan Tahir31 Oct, Lost Leads
Sufyan Ali Alvi31 Oct, Follow-Up 1, FAQ Video

A5 Enquiries since 30 October iCRM days are calendar days and count every contact created from the lead form, spam tagged ones included. Meta days are as Meta reports them. Open

Read from your CRM and Meta on 4 November. The newest contact created from the page inbox is dated 30 October. None were created on 31 October or 1, 2 and 3 November, while contacts from other sources were created each day.

The newest contact created from the lead form is dated 31 October. Meta reports 20 leads on the lead form campaign for 1 to 3 November, and the CRM holds none for those days.

Day	Meta leads	In the CRM
28 Oct	9	9
29 Oct	6	6
30 Oct	5	4
31 Oct	8	7
1 Nov	7	0
2 Nov	9	0
3 Nov	4	0

On 2 November the CRM's integrations page showed the Facebook connection for the RMA PPF page as disconnected. The cause is not read; LSF checks the page connection in RMA's Business Manager and in the CRM and reports what it found in the update of 11 November.

The enquiry from Jason that you reported is in the CRM as a contact and an opportunity, both entered by hand on 2 November. The opportunity carries the source Direct, and the contact carries the tag new lead and no source.

LSF has changed nothing in your Meta account.

B Pipeline Rebuild

B1 New stages live since Monday 19 October iCards were moved by stage, and the board holds the same number of cards before and after the switch. Live

The Lead Management Pipeline has run on the new stages since Monday 19 October, with a full backup of every card taken first. Awaiting Delivery is third and Overage Lead closes the working stages, as Niall ordered.

Open cards from Long Term, Unqualified and Economy Offer are in Overage Lead, and Lost Leads stays at the end as an archive so no history is lost. Two deals that came across marked won now read open and sit in Overage Lead, AED 22,950 in all, which lowered the won count of the week of 12 October by one.

B2 Your six messages, day by day iRunning on the Lead Management Pipeline since 22 October. All six messages are approved by WhatsApp. Live

All six messages are approved by WhatsApp and have run on real leads since 22 October. Message 4 carries Niall's line, and the welcome video stays on Message 1, as Niall answered on 21 October.

Day 1, Message 1, intro with the welcome videoStays in No Response
Day 2, Message 2, the FAQ video, 24 hours after Message 1Moves to Follow-Up 1, FAQ Video
Day 3, Message 3, the customer testimonialMoves to Follow-Up 2, Testimonial
Day 4, Message 4, the manager videoMoves to Follow-Up 3, Manager Video
Day 5, Message 5, the re-openerMoves to Closer
Day 6, Message 6, the close, signed NiallStays in Closer

A customer reply by WhatsApp stops the messages, and in a test a WhatsApp reply removed the card from the sequence within seconds. The exit rule published on 27 October no longer lets a call stop them. A lead who replies on another channel stays in the sequence until a rep moves the card. Next step: LSF tests a genuine email reply and reports the result in the update of 11 November.

Stage 4, 24 to 48 Hour Follow-Up, is removed and its cards are moved to the FAQ stage.

C Board Accuracy

C1 Calls from Sunday 18 October iRead from the call feed by the day each call started. Open

The call records hold no calls for Sunday 18 October, and your CRM created contacts and messages that day. LSF reads the call provider's own list for 18 October to see whether any took place and reports the result in the update of 11 November.

The call monitor, which raises an alert when a day falls far below its usual range, raised one alert on 27 October and passed every day from 28 October to 2 November.

D Standing

D1 The monthly report Running

The October channel report was sent on 1 November, with Calum copied.

Weekly Delivery Console

Actions Required

Build Tracker

Getting In